Tips To Help You Find Your Best Business Name

Tips To Help You Find Your Best Business Name

Best Business Name

When creating a new company, it is incredibly crucial to choose the Best Business Name. Your company’s name determines how well people will be able to talk about it and remember it. You want to stand out in a sea of many competitors, and the right name will help you do that.

Your company name is especially important in the internet age. When someone Googles your name, what will they find? It’s hard to stay on top of search engine results if plenty of other businesses have similar names.

Who knew that coming up with one or two words could be so complicated? Fear not, here are some excellent tips to help you decide on a name.

[bctt tweet=”Your company name is especially important in the internet age.” username=”sandsonlinevent”]

Keep it short.

Most famous company names are between five and ten letters. Take a moment and consider the most famous businesses that come to mind. Some examples include Google, Facebook, Instagram, Snapchat, Reddit, Apple, Yahoo, Microsoft, Ford, Honda, Cisco, Verizon, Exxon, and so forth. There are many exceptions to the rule, but it’s hard to deny the appeal of short and sweet names.

Plus, Twitter sees 328 million monthly users tweet 500 million times every day. You want people to be able to talk about your business on Twitter.

Don’t limit your company.

A descriptive name is excellent, but what if you want to expand your products or services? Amazon started out at an online bookseller. Imagine if Jeff Bezos decided to call his company “Internet Books” or “Online Reading Company”? Nobody would go to Amazon to buy the latest jewelry, clothes, or video games. Here is some resource information for you.

Make sure it’s not trademarked.

Search USPTO.gov to check if your potential name is already registered or not. If so, you’ll have to dig deep to find a better alternative. Use a thesaurus and brainstorm as much as possible to develop new ideas.

Get a good website name.

In a world dominated by SEO, you want your company to be at the top of every relevant Google search. Secure a domain that ends in .com for the best results. You could also try less conventional alternatives such as .biz and .net, but .com is usually your best bet.

Get an excellent social media name.

Companies need a presence on Facebook, Instagram, Twitter, and other platforms to survive. You want something that people can quickly mention in post or tweet.

Also, you need to make sure that nobody is using the same name. You don’t want people to mix up the two organizations or for your fans to accidentally follow the imposter company. Social media also helps a lot when it comes to SEO results, which play a significant role in internet marketing.

Make sure the name isn’t too common. 

Some titles are merely unfortunate. Bad names are ones shared by other products, brands, and services. Controversial groups and figures share terrible names.

Take the name “Isis” for example. It was once known as the Egyptian goddess and is now used by a terrorist group. This unfortunate moniker has affected both a shoe store in San Bruno and a post-metal band. The latter was forced to change their Facebook page’s name after people accused them of belonging to the terrorist group.

Consider mobile usage.

More people use the internet with their phones rather than their computers. A 2017 report from ComScore found that the USA, Canada, UK, Spain, Italy, and other countries mostly access the internet through their phone. Indonesia has the highest percentage of online mobile usage at 91%.

Imagine that, who would have ever thought Indonesia ranks highest.

You want to ensure that your logo fits neatly on a smartphone screen and that your company website is mobile-friendly. People will ignore web pages that won’t load on mobile in today’s fast-paced age with quick attention spans. Therefore, a long name and a large logo will be awful for people trying to read your website from their handheld device.

Conclusion

Deciding on a suitable title is one of the most critical aspects of starting a company. A bad name might not ruin our business, but it could sink future profits and impede your marketing efforts. Take the time to brainstorm different words and ideas. Remember that it’s not something you need to come up with overnight. The best ideas take careful planning and thought.

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Donna M Sands, SandsOnlineVentures@gmail.com

Best Business Name
Always Here to Help!

5 Tips to Stand Out and Succeed in Your Business

5 Tips to Stand Out and Succeed in Your Business

5 Tips To Stand Out

The entire Internet has a lot of self-help articles which can help you become a better entrepreneur and reach your goals. But once you’ve learned what makes a business owner successful, it’s time to make your business stand out from an overcrowded market.

One of the paths to success is to only have a few competitors, which is especially true for startups. You may not be able to eliminate all other businesses in your industry, but you can certainly avoid vanishing in the crowd by making your company appear unique, refreshing and too tempting for your customers to resist.

Consider the five tips below to know the basics of selling your brand as a unique entity and make improvements to your business.

5 Tips to Stand Out

1. Have a Distinct Value Intention

You need to stand out from the competitive crowd with substance, not just style. Your “uniqueness” should make the customers feel like they’re getting value from your service. Be sure to be clear what benefit your visitor will get from your content.

You could put a twist on an existing product that most of your competition have missed and then sell it at a competitive price. Consumers love a bargain and will come in droves to a product that offers something new. Keep your eyes peeled for possible gaps in a product, and then seize the opportunity of reinventing it.

2. Create Quality Content

Your marketing efforts matter the most. It’s how you can communicate with customers directly. Engage them with content that’s different from your competition. They’ve probably come across hundreds of web pages and articles from companies in your industry trying to convince them to buy their service, so it’s vital that you tell them something new in a refreshing way. For example:

The competition says: “We provide a platform to help market your company.”
You should say: “Why aren’t you using our platform to make your business a success?”

A personal and conversational tone can make this technique far more impactful, and when you’re using a tone that’s “quirky” or speaks different from the rest, people will listen.

According to HubSpot, 82% of marketers who blog on daily basis acquire a customer using their blog, compared to 57% of marketers who blog monthly—which is an impressive return. By doing this, you get more chances of people buying your product or service because you always have fresh, convincing content available for them to consume and people always like something new.

[bctt tweet=”“People don’t buy what you do, they buy why you do it.” — Simon Sinek.” username=”sandsonlinevent”]

3. Sell Solid Gold 

Not literally, though. But that would make your company unique, indeed. On a serious note, your sales pitches, or even pitches to investors, have to support your product’s special features. It should be the must-have “future of your niche.” If you can’t get credibility for your product service, chances are, you’ll find it difficult to move your product or service.

Have a unique approach without sounding arrogant. You need a fine balance to convince customers that your product does exactly what it says without making false claims. To complement this, find a selling strategy that works for you, and go with it. Many major corporations devise a social selling program which increased their sales.

4. Retain Your Customers in Style

It’s good when customers buy from you, but it’s great to make them stay. Even at this stage, you should be asking yourself, “What can I do differently to keep my customers?”

All the previous points lead up to this moment. If you’ve created a distinct value intention, you need to reinforce that by sending follow-up marketing materials to those customers who have subscribed to you, and then sell to them or remind them of that solid gold. According to Help Scout, it’s 6-7 times more expensive to acquire a new customer than it is to keep a current one, therefore, you should dedicate a lot of your energy on keeping your current customers.

5. Supply, Manufacturing and Operations

Another effective way promoting yourself as a unique company is to look at three important functions of your business: the supply chain, manufacturing process and operations.

Ask yourself the questions below to see how you can take advantage of the potential characteristics that can make your business appear unique.

The Supply Chain

  • Where have you obtained your products, components or products from?
  • Can you say something about the location, such as “Naturally grown in the U.S.?”
  • Did some of your materials come from a more “exotic” location than others? Ingredients from Italy conjure more intrigue than ingredients from Illinois, especially for a U.S. specific market.

The Manufacturing Process

  • Did the creation of your product involve some unique manufacturing, e.g. handmade or imported?
  • Are you the first company to use the latest technology to create the service in question?
  • Have you created something entirely new, or did part of the creation include something different to the norm?

The Operations

  • Is your staff trained in a way that is different to the competition? If so, how can you share that with your customers?
  • Have you won awards or achieved recognition? If you have, make it a point to toot that horn. Doing so adds significant credibility.
  • Can customers receive the service you have to offer more efficiently than the rivals?

[bctt tweet=””An essential aspect of creativity is not being afraid to fail” – Dr. Edwin Land” username=”sandsonlinevent”]

Conclusion

After considering the simple techniques above, you should look for areas that show potential for your company to appear unique and improve on them. Keeping this matter in mind, you’ll develop a strategy that will consistency give your business a unique image and success.

If you would like to learn more techniques to help you stand out and succeed in your business, Click Here!

Hope you found this helpful. Feel free to Like, Comment and Share. I would love to hear your input and answer any questions you may have.

Donna M Sands, SandsOnlineVentures@gmail.com

About Me Donna Sands
Always Here to Help!